Hard to reach[1] is the term often used to describe people who don’t want to come to ‘town hall’ style meetings, academic talks or committees. It’s a term increasingly and rightly out of fashion, as researchers in universities and hospitals develop sufficient awareness to realise that it’s the institution and the nature of its engagement that is hard to reach. It’s a term I’ve always found absurd, in light of the simple fact that I don’t want to go to committees or town hall style meetings or academic talks outside of work hours myself!Read More